In the December 20th, 2008 issue, the Economist covers the latest trends in how Retailers are analyzing your shopping habits.
Would you believe?
– Camera’s that read your facial patterns?
– receiver’s that record your wherebouts based on your cell phone?
– reorganizing the store so the things you buy the most are in the back?
– video cameras hooked up to computers that “mine” your traffic patterns, expressions, and more?
It all reminds me of Paco Underhill’s Why We Buy: The Science of Shopping-Updated and Revised for the Internet, the Global Consumer, and Beyond a favorite read of mine.